The Roots of Our Journey
Imagine a legacy born from the gentle embrace of nature's bounty, where the whispering waves of Miyagi Japan's coastline meet the fertile earth of its rolling plains. Our story traces back more than a century, when a family business began in the lively fishing village of Ayukawa, drawing on the region's rich seafood resources to create value from every harvest. By transforming byproducts into practical essentials, that early work laid the foundation for resourcefulness and environmental care. This enduring spirit grew into the company we cherish today, Jellice, which was formally established in 1941 as an innovator in gelatin production during a challenging period in Japan’s history. It was more than making products; it was about fostering sustainability, converting overlooked materials into something meaningful and vital.
Innovation Through the Years
As the years unfolded, our passion for innovation blossomed. By the 1950s, we introduced Japan's first household gelatin powder, "JELLICE," bringing a touch of everyday magic to kitchens across the nation. But our true breakthrough came in the late 1990s and early 2000s, when we delved deeper into collagen's potential. We discovered Collagen Tripeptide (CTP), our patented marvel, a tiny trio of amino acids designed for effortless absorption. With this, we expanded our horizons globally, establishing partnerships in Europe, India, Taiwan and China, and beyond, all while staying true to our Miyagi roots, sourcing sustainably and innovating with care. With over 80 years dedicated to collagen R&D in our own research institute, we built the road for better collagen science, no gimmicks needed. That depth of expertise means our formulas come from real labs and patents, not fleeting trends.
Resilience in the Face of Adversity
In 2011, the Great East Japan Earthquake brought significant disruption to the region and to our operations in Miyagi. Thanks to calm decision-making and the strength of our team and community, we protected our people and continued moving forward. In the months that followed, we rebuilt, kept production running through alternative solutions, and supported local recovery efforts where we could. That experience strengthened our resolve and reinforced what has always defined Jellice: perseverance, responsibility, and long-term commitment.
Rapid Advancements
In the years following, Jellice focused on steady recovery while quietly advancing our core research. Production activities resumed, and our quality management systems were reestablished, reinforcing our commitment to safety and reliability, including ISO 22000 certification in Japan. Scientifically, our long-standing collagen research deepened, expanding our work in ingredient and formulation development for beauty and cosmetics, while our manufacturing and quality capabilities evolved alongside it.
Also during this period, our work increasingly centered on Collagen Tripeptide (CTP) and its role in topical skincare, building on its unique three-amino-acid structure for superior absorption compared to ordinary collagen or generic peptides. Research demonstrated CTP's ability to stimulate the body's natural collagen production, boost hyaluronic acid levels (up to four times when combined with vitamin C), and deliver measurable improvements in skin elasticity, hydration, tone, and overall renewal. These benefits set it apart as a gentle, effective option for daily routines without needing high concentrations or complex formulas. These consistent findings, from internal studies and early applications, highlighted CTP's strong promise for broader appeal, showing real potential to address common skincare needs like firmness and plumpness in a simple, science-backed way. This combination of recovery milestones, enhanced standards, and encouraging CTP data provided a solid foundation, inspiring our expansion into new markets, including the United States.
The US Launch: Sharing Japanese Innovation
By the mid-2020s, with our research yielding consistent results in collagen tripeptide applications, Jellice made the decision to introduce our skincare line to the United States for the first time. This expansion, starting in late 2024 and gaining momentum into 2025, was a natural progression from our global partnerships and a way to offer our science-backed products to a new audience valuing effective, uncomplicated routines. The line, featuring our patented Collagen Tripeptide (CTP) as the core ingredient, launched on platforms like Amazon, emphasizing gentle formulas for hydration, elasticity, and skin renewal without unnecessary additives.
Early feedback from US users highlighted the difference CTP made in topical skincare, with reports of smoother texture and improved firmness aligning with our studies on its direct absorption benefits. This reception reinforced our belief in the product's potential, as it brought Japanese precision, rooted in meticulous quality, natural aesthetics, and a philosophy of simplicity, to a market seeking trustworthy alternatives to trend-driven options. We remain grateful for the opportunity to contribute to everyday wellness in this way.
Join the Jellice Family
At Jellice, our mission is to empower your natural radiance, blending time-honored Japanese wisdom with cutting-edge science. As tripeptides become the big talk in 2026 and beyond, we're proud to lead with Collagen Tripeptide in topical skincare. As we step into this new chapter across the Pacific, we're here to help you bloom, inside and out.
Welcome to the Jellice family, where every drop is a promise of timeless, glowing beauty.
