It is everyone’s ultimate goal to age gracefully.
Some may take steps further to use more aggressive methods to try to stop aging, but with Jellice, what we want to achieve is to age gracefully.
While we take pride in aging care and our cosmetics are perfect for that, our objective is not to stop aging, but we want to honor the beauty of natural change and we want to walk alongside with grace.
A Japanese concept, Utsuroi, represents the beauty of natural change. At the heart of Japanese culture lies a deep appreciation for utsuroi, an awareness that finds beauty in the quiet passage of time and transformation. In skincare, it’s the recognition that skin and life evolve, and that beauty lies in these subtle transformations. It’s about honoring the ephemeral, graceful moments rather than trying to freeze everything in place.
Just imagine the spring time when cherry blossoms bloom. The beauty is not only when the flowers bloom, but also the changes brought to the tree, flowers, and even surroundings. Imagine when the flower petals fall, sunlight shifting from the day to night, there is beauty everywhere. It’s the idea that beauty is in impermanence, and change itself can be elegant.
By using Jellice’s collagen tripeptides cosmetics, we are not stopping the process of aging, but rather treating aging with grace. We believe that aging is a natural phenomenon and is beautiful and we want to enjoy the change and the process with our best of ability. We are trying to bring beauty from within and it is possible with our collagen tripeptides cosmetics, which the smaller molecules penetrate deeper into the skin to achieve more visible effects than simply using collagen peptides cosmetics.
We Jellice celebrate natural transformation instead of forcing instant perfection. Aging is beautiful.
