A Jellice Cosmetics Philosophy
In a world of 10-step routines, layered activities, and overflowing bathroom shelves, skincare has become complicated — and often overwhelming. More products, more steps, more promises. But is more really better for your skin?
At Jellice, we challenge that as we believe in 余白（yohaku), the beauty of intentional space that is left unfilled. It’s not simple emptiness, but it is emptiness by choice, having a room to breathe. The idea of yohaku leaves room for your skin to function naturally, recover, and glow.
What Is Yohaku in Skincare?
Yohaku (余白) is a Japanese concept often used in art and design. It refers to the space that gives meaning to what remains - the quiet balance that allows beauty to stand out. With this concept in mind, we Jellice believe this can also apply to our daily skincare routine.
Instead of constantly adding more, yohaku asks you to not overwhelm your skin, but respect and give space to the skin’s natural rhythm and cycle, choosing what truly matters, and letting your skin do what it does best.
The Problem with Too Many Steps
On one side, multi-step routines can feel luxurious, but they often lead to:
- Overloaded skin barriers
- Conflicting ingredients
- Sensitivity and irritation
- Inconsistent routines that are hard to maintain and expensive to afford
When skin is constantly “doing more,” it has no space to reset. Yohaku skincare restores that balance.
Jellice Cosmetics: Less, But Better
So why choose Jellice? In Japanese skin care, it’s not a complex multi-step routine, but it is kept simple yet effective. After cleansing, Jellice requires only three simple steps, each thoughtfully formulated to work with your skin, not against it.
No excess. No redundancy. No unnecessary layers.
Step 1: Revitalize
A lightweight formula that restores hydration and prepares the skin without stripping or overwhelming it. This toner-like, revitalizing moisture lotion, brings much hydration to your skin with a refreshing sensation.
Step 2: Enhance
Targeted care that supports the skin barrier and addresses essential concerns — nothing extra, nothing wasted with our intensive dermal serum.
Step 3: Seal & Glow
A final step that locks in moisture, enhances radiance, and protects the skin’s natural balance is with Jellice advanced concentrated cream.
Three steps. One complete ritual.
Skin with Space to Breathe
Jellice doesn’t believe beauty needs to be complicated. True radiance comes from balance, intention, and restraint. By giving your skin space, you allow it to renew naturally, respond better to treatment, and the skin transforms calmer, clearer, and healthier.
This is what Jellice believes what skincare should be with yohaku in mind.
